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Drive Ninja Marketplace

Pre-qualified buyers, from inside the banks they already use

One inventory feed powers bank-embedded marketplaces, the public driveninja.com site, and branded landing pages. Manage everything through our dealer portal — or skip the portal and route leads straight into your DMS.

Use our portal, or use yours

Two routes to operate the marketplace. Same backend, same lead pool — choose the route that matches how your team already works.

The Drive Ninja dealer portal

A full operations console for dealerships that don't have — or don't want to use — a DMS for marketplace activity. Stock, pricing, enquiries, offers and purchases all live in one place.

  • Inventory and pricing management with bulk-edit and CSV import
  • Enquiries, offers and purchases tracked end-to-end
  • Role-based access for salespeople, F&I, managers and accounts
  • Mobile-friendly — works on the showroom floor

Direct DMS / CRM integration

Already running a DMS or CRM? Leads land there directly, inventory and pricing sync both ways, and your team never has to log into another tool to work a deal.

  • Direct integration with popular DMS / CRM solutions
  • Two-way sync on inventory, pricing and lead status
  • Webhooks for custom routing and notification logic
  • Hybrid setups supported — DMS feed plus ad-hoc portal updates

What you get

The Marketplace is built around lead quality and operational fit — not just listing volume.

Pre-qualified, bank-side buyers

Leads coming from bank-embedded marketplaces arrive with affordability already understood and finance options already considered. Your F&I team starts the conversation further down the funnel.

  • Buyers shop inside banking apps where their finance position is already known
  • Affordability filters surface vehicles within reach — fewer dead-end enquiries
  • Finance product matches travel with the lead, so quotes hit a viable monthly number first time
  • Bank attribution is preserved end-to-end for transparent commercials

One marketplace, every channel

The same inventory feed powers bank-embedded marketplaces, the public driveninja.com site, branded micro-sites, and any partner channels we add over time. One feed in, leads out from every surface.

  • Embedded inside multiple banking apps across the GCC
  • Listed on the public driveninja.com marketplace
  • Featured on branded landing pages and campaign-specific micro-sites
  • New channels are wired up by Drive Ninja — no extra integration on your side

Full dealer portal — or your own DMS

Manage stock, pricing, enquiries, offers and purchases through our dealer portal — or skip the portal entirely and integrate directly with your existing DMS / CRM. Both routes use the same backend.

  • Dealer portal for dealerships that don't want to invest in custom integration
  • Direct integration with popular DMS / CRM solutions for those that do
  • Stock and pricing updates flow either way — manual in the portal, automated via feed
  • Hybrid setups supported: bulk inventory via DMS, ad-hoc updates via portal

Leads routed where you actually work

Where you've got a DMS or CRM, leads land there directly — so the right F&I exec or salesperson picks them up without leaving their normal tooling. Where you don't, the dealer portal acts as the inbox.

  • Direct integration with popular DMS / CRM solutions for lead routing
  • Round-robin or rule-based assignment for multi-site dealer groups
  • Notifications via email, push, or webhook to your existing channels
  • Full enquiry, offer and purchase history visible in the portal regardless of routing

Pricing and stock intelligence

See where your pricing sits against the wider market for the same trim level. Spot stale stock, identify what's moving, and adjust quickly without leaving the portal.

  • Market price benchmarks against comparable inventory across the platform
  • Stale-stock and aging alerts based on listing duration and engagement
  • Engagement metrics on every listing — views, enquiries, favourites, comparisons
  • Pricing history retained for trend analysis and reporting

Campaign placements and featured listings

Promote specific vehicles, run dealer-branded campaigns, or feature stock in carousels and search results. Placements work across every channel the marketplace surfaces in.

  • Featured placements in search results, category carousels, and landing pages
  • Branded landing pages for the dealership or individual showrooms
  • Campaign tagging so you can measure performance per push
  • Audience targeting where supported by the embedding bank's surface

Reporting on lead quality, not just lead count

Volume is the easy metric. We measure what closes — by channel, by bank, by vehicle, by salesperson — so you can prioritise the channels that actually fund deals.

  • Lead-to-quote and quote-to-funded conversion ratios per channel
  • Time-to-first-contact and time-to-close per source and per assigned exec
  • Bank-attribution reporting for embedded marketplace traffic
  • Exportable to BI / data warehouse via API

See the Marketplace in action

30 minutes — we'll walk you through the dealer portal, the embedded bank surfaces, and the lead routing options for your DMS.

Schedule a Demo

Continue exploring

The Marketplace is one of four products on the Drive Ninja platform.

FinanceFlow

Digital, automated finance fulfilment — quote to LPO to payment to registration to asset charge.

LiveQuote

From showroom floor to banking app — purchase complete in minutes via QR code.

SwiftCredit

Hosted credit decision engine, scoring, and customer-facing application UI for dealer-captive finance.

Back to platform overview

All four products on one platform — see how they fit together.